{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What does Clarity by David Holden do?", "acceptedAnswer": { "@type": "Answer", "text": "Clarity is a specialist F&B profit recovery and stock audit consultancy based in Sutton Coldfield, working with restaurants, pubs, and hotels across the Midlands and the UK. The service identifies where hospitality businesses are losing money and addresses the underlying operational causes — root cause analysis, process improvement, and hands-on support to ensure changes stick." } }, { "@type": "Question", "name": "How is Clarity different from a standard stocktaking service?", "acceptedAnswer": { "@type": "Answer", "text": "Most stocktaking providers count your stock, calculate your variance, and produce a report. Clarity takes a different approach. The stocktake is the starting point, not the destination. The focus is on understanding why the loss is happening and what needs to change to stop it. The outcome is measurable improvement in gross profit." } }, { "@type": "Question", "name": "Who is this service for?", "acceptedAnswer": { "@type": "Answer", "text": "Operators who want to know the truth about their business and have both the appetite for change and the authority to drive it. Owners, COOs, and CFOs accountable for the number. The conversation has to happen at the top — that is the only level where findings become action." } }, { "@type": "Question", "name": "What is a good beverage gross profit margin for a bar or pub in the UK?", "acceptedAnswer": { "@type": "Answer", "text": "A well-run bar or pub should typically achieve a beverage GP of between 65% and 72%. If your overall GP is consistently falling below 60%, there are almost certainly operational issues — overpouring, wastage, poor stock controls, or unrecorded transactions." } }, { "@type": "Question", "name": "What is the difference between actual and theoretical gross profit?", "acceptedAnswer": { "@type": "Answer", "text": "Your theoretical GP is what you should be achieving based on your menu costings and sales volume. Your actual GP is what you are genuinely achieving once stock variances, waste, and overpouring are taken into account. The gap between the two is where your missing profit lives." } }, { "@type": "Question", "name": "What is an acceptable stock variance in hospitality?", "acceptedAnswer": { "@type": "Answer", "text": "There is no universal figure. The useful question is whether it is consistent. A variance that moves around month to month is usually noise. A variance that repeats at the same level every month is systematic — a pattern with a source worth finding." } }, { "@type": "Question", "name": "What are the most common causes of GP loss in a hospitality business?", "acceptedAnswer": { "@type": "Answer", "text": "GP loss rarely comes from one place. The most common causes are overpouring at the bar, portion drift in the kitchen, loose goods receiving, stock variances never investigated, untracked waste, cash that does not reconcile, and menu pricing that has not kept pace with ingredient costs. All of them are controllable." } }, { "@type": "Question", "name": "How does overpouring affect my bar margin?", "acceptedAnswer": { "@type": "Answer", "text": "A 25ml spirit served at 35ml gives away 40% extra stock on every pour. A small consistent overpour adds up to thousands of pounds a year on a single product line. Standardise pour sizes, remove free-pouring, and check yield regularly." } }, { "@type": "Question", "name": "How does poor goods receiving lead to stock loss?", "acceptedAnswer": { "@type": "Answer", "text": "Every short delivery that goes unchallenged is a direct cost. Check every delivery against the purchase order, the vendor invoice, and what physically arrived. The person receiving should not be the person who placed the order. If you are seen to be a soft touch here, it will be taken advantage of." } }, { "@type": "Question", "name": "How does theft show up in a hospitality business?", "acceptedAnswer": { "@type": "Answer", "text": "Approximately 7% of annual sales are lost to internal theft industry-wide, and the median time to discover it without controls in place is 18 months. It shows up as unexplained losses, cash shortages, or a GP that underperforms with no obvious cause. Tight controls that remove opportunity are more effective than suspicion." } }, { "@type": "Question", "name": "Why is daily monitoring the key to profit improvement?", "acceptedAnswer": { "@type": "Answer", "text": "A stocktake tells you what happened over a period. Daily monitoring tells you what is happening now. A variance identified after one week is a conversation. The same variance after three months is a significant loss that could have been recovered. Daily monitoring makes patterns visible. Patterns reveal causes. Causes have fixes." } }, { "@type": "Question", "name": "How often should I review and increase my menu prices?", "acceptedAnswer": { "@type": "Answer", "text": "At minimum, quarterly. In practice, whenever ingredient costs move significantly. Operators who do well stay flexible — having visibility of cost increases as they happen and reacting before the margin is already gone. A menu locked in for six months is a lead weight." } }, { "@type": "Question", "name": "What is menu engineering and how does it improve margins?", "acceptedAnswer": { "@type": "Answer", "text": "Menu engineering analyses each dish by profitability and popularity. Stars — high margin, high volume — protect these. Ploughhorses — popular but low margin — reprice or reduce cost. Puzzles — good margin, low popularity — look at positioning. Dogs — low margin, low popularity — remove them." } }, { "@type": "Question", "name": "How do I find out if my business could benefit from working with Clarity?", "acceptedAnswer": { "@type": "Answer", "text": "Book a Profit Review. A straight conversation about your operation, your margins, and where the gaps might be. No pitch. No jargon. Most operators know within 20 minutes if there is a meaningful recovery opportunity. Book via the Contact page at claritybydh.com." } } ] }
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